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Bring Nature To You™

Discover Japanese Clean Beauty

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Organic
Ruhaku Gettou Balancing Lotion bottle showcasing Okinawa's organic skincare benefits.Clear liquid texture of Ruhaku Gettou Balancing Lotion on a dark surface, highlighting its hydrating and protective properties.
RUHAKU

Gettou Balance Lotion

$49.00
Organic
Ruhaku Gettou Clear Soap, EcoCert-certified organic Okinawan anti-aging soap with sea clay and botanical extracts.Ruhaku Gettou Clear Soap with EcoCert-certified organic ingredients and Okinawan sea clay.
RUHAKU

Gettou Clear Soap

$28.00
Organic
Ruhaku Gettou Day Moist Cream eco-friendly moisturizer tube with antioxidants.Ruhaku Gettou Day Moist Cream tube and packaging, EcoCert certified organic moisturizer for youthful glow.
RUHAKU

Gettou Day Moist Cream

$49.00
Organic
Overnight face oil bottle with healing gettou essence for skin regeneration.Gettou Night Repair Overnight Face Oil being poured onto a dark surface.
RUHAKU

Gettou Night Repair Oil

$49.00
Organic
Gettou Reset Cleansing Oil bottle with dispenser, featuring Okinawan shell ginger extract, petroleum-free formula.Gettou Reset Cleansing Oil with Okinawan shell ginger extract and essential oils.
RUHAKU

Gettou Reset Cleansing Oil

$51.00
Organic
Travel size skincare set with organic Okinawan gettou, herbal extracts, and essential oils.Travel size skincare set featuring organic Okinawan gettou and natural extracts.
RUHAKU

Skincare Trial & Travel Set

$34.00

Our Promises

Beauty with purpose and responsibility.

Responsible Ingredients logo featuring a leaf symbol, representing the use of ethically sourced and sustainable ingredients.

Responsible Ingredients

Thoughtfully sourced, sustainably crafted.

Outline of Japan, symbolizing the inspiration behind Sowaka's products and the connection to Japanese beauty traditions.

Made in Japan

Where heritage meets innovation, made in Japan.

Line art illustration of blueberries with leaves, representing botanical ingredients used in skincare and wellness products.

Botanical Power

Harnessing nature’s strength for radiant skin.

Clean Beauty

Safe formulas for uncompromised, glowing results.

Leaping Bunny Certified logo, featuring a leaping rabbit, symbolizing cruelty-free certification for products.

Cruelty-Free

Leaping Bunny certified, promoting a kinder world.

Illustration of customer reviews with a star icon, representing feedback or ratings.

Quality Assured

Rigorously tested for proven results and trust.

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Our Popular Brands

EDOBIO

EDOBIO

NEMOHAMO

NEMOHAMO

Shin-rin-yoku

Shin-rin-yoku

Dassai Beauty

Dassai Beauty

HIKOTA

HIKOTA

FRENAVA

FRENAVA

RUHAKU

RUHAKU

Shikohin 5 Mushroom Eye Cream with massage tool for bright eyes.

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Pure, Botanical Skincare

Mindful Beauty Ritual

Experience a skincare ritual crafted with natural ingredients, blending the power of nature and mindful care to nourish your skin and elevate your daily routine

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Collections list

Ruhaku Gettou Balancing Lotion bottle showcasing Okinawa's organic skincare benefits.

Japanese Skin Care

Hikota Complete Cleansing Hair Treatment bottle with pump dispenser.

Japanese Hair Care

Yomogi Bath Soak in clear bottle with black cap, Shikohin branding.

Japanese Bath & Shower

Shin Rin Yoku essential oil bottle, natural Hinoki trunk oil for morning rituals.

Home Scents

Shin Rin Yoku Hinoki Oil Room Spray made in Tokyo, Japan for morning rituals, offering energy recharge and peace.
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Made in Japan
Shin Rin Yoku essential oil bottle, natural Hinoki trunk oil for morning rituals.Shin Rin Yoku Essential Oil AM bottle featuring Hinoki trunk oil from Hinohata Village, Tokyo.
Shin Rin Yoku

Essential Oil AM

$30.00
Made in Japan
Shin Rin Yoku Hinoki Essential Oil bottle from Hinohata Village, Japan.Shin Rin Yoku Hinoki Essential Oil PM bottle with hinoki leaf oil from Tokyo, Japan.
Shin Rin Yoku

Essential Oil PM

$30.00
Made in Japan
Hinoki Candle AM in black container, made with natural Hinoki trunk oil from Hinohata Village, Japan.Hinoki Candle AM in black container, made with natural Hinoki trunk oil for morning rituals.
Shin Rin Yoku

Hinoki Candle AM

$50.00
Made in Japan
Hinoki Candle PM in minimalist black jar with hinoki leaf essential oil scent.Hinoki Candle PM made with hinoki leaf essential oil and pure water.
Shin Rin Yoku

Hinoki Candle PM

$50.00
Hinoki Incense Cube AM made with Hinoki essential oil from Tokyo Japan.Hinoki essential oil incense cube from Tokyo, Japan for morning rituals.
Shin Rin Yoku

Hinoki Incense Cube AM

$60.00
Made in Japan
Shin Rin Yoku Hinoki essential oil Incense Cube PM made with hinoki leaf essential oil and pure water.Shin Rin Yoku Hinoki essential oil Incense Cube PM and pure water for relaxation.
Shin Rin Yoku

Hinoki Incense Cube PM

$60.00
Made in Japan
Shin Rin Yoku Hinoki Oil Room Spray for morning rituals, white bottle packaging.Shin Rin Yoku Hinoki Oil Room Spray with black cap, made with Hinoki trunk oil for morning rituals.
Shin Rin Yoku

Hinoki Mist AM

$36.00
Made in Japan
Hinoki Mist PM room mist bottle with hinoki leaf essential oil from Hinohata Village, Tokyo.Hinoki Mist PM room mist bottle with essential oil from Hinohata Village.
Shin Rin Yoku

Hinoki Mist PM

$36.00
EDOBIO Vegan Black pore-cleansing soap with charcoals - SOWAKA

Vegan, Gentle, and Pure

Radiant Skin

Pure, plant-powered vegan cleansers that gently refresh and cleanse, leaving your skin balanced, radiant, and cared for—naturally.

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Made in Japan Haircare

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Made in Japan
Ion Lustre Emulsion Leave in Hair Treatment bottle for repairing damaged, dry hair.Ion Lustre Emulsion Leave in Hair Treatment for damaged and dry hair, elegantly displayed with a minimalist backdrop.
HIKOTA

Ion Lustre Emulsion

$60.00
Organic
Ruhaku Hair Travel Set with Thalasso Shampoo, Treatment, and Scalp & Hair Oil in a portable pouch.Ruhaku Hair Travel Set with Thalasso Shampoo, Treatment, and Scalp & Hair Oil in airplane-approved sizes.
RUHAKU

Hair Care Trial & Travel Set

$35.00
Organic
Overnight face oil bottle with healing gettou essence for skin regeneration.Gettou Night Repair Overnight Face Oil being poured onto a dark surface.
RUHAKU

Gettou Night Repair Oil

$49.00
Made in Japan
Imabari Japan Towels Luxe Absorbent Towel stack in white and gray, premium fabric, advanced weaving.Stack of Imabari Japan Towels in white and gray, showcasing premium fabrics for a spa-like experience.
HIKOTA

Luxe Absorbent Towel

$45.00

Our Journal

Japanese Superfoods: Top 10 Summer Picks for Health

Top 10 Summer Japanese Superfoods for a Healthy Mind and Body

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Woman practicing Japanese skincare rituals

Mindful Beauty: How Japanese Skincare Rituals Promote Wellness

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Wabi-Sabi in Japanese Cosmetics: The Beauty of Imperfection

Wabi-Sabi in Japanese Cosmetics: The Beauty of Imperfection

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