Hibi

HIBI was born from the meeting of two traditional crafts in Hyogo, Japan.
Drawing on the expertise of Awaji Island incense artisans and Harima’s matchmakers—guardians of an 85-year match-making heritage—HIBI transforms fragrance into a simple, intentional ritual.

A match that burns with scent instead of flame, designed to be experienced through craftsmanship, simplicity, and quiet design.